Amnesty International - VCCP

A stunt by Amnesty International shocked families enjoying a day out on London's South Bank by telling them they would have to split up.

To highlight the plight of refugees, who are not always allowed to stay together as families in the U.K., agency VCCP sent security guards into the crowds to inform them they were in a "family-free zone" and couldn't enjoy the river views together.

Client: Amnesty International
Production Company: MindsEye
Director: Chris Faith
Agency: VCCP
CDs: Jonny Parker, Chris Birch
Producer: Jonny Kight
Editor: Jamie Mac
Sound design: Adam Smyth @ String and Tins
Colourist: George Neave @ Coffee and TV